The Wilmot Cattle Company Brand Repositioning

Wilmot Cattle Company are at the forefront of regenerative farming practises in Australia, and wanted to share their experience and knowledge to help build momentum and understanding to as broad an audience as possible.

After deep diving into the global phenomenon of regenerative farming, and researching where and how Wilmot fitted into the increasingly important sector, Chapter identified just how cutting edge and successful the technology driven approach Wilmot has developed is. Without redesigning the identity we undertook to redevelop the visual language and tone of voice and deliver a completely refreshed website that did justice to Wilmot’s success.

With the vision to restore the ecological function of our landscapes, profitably, they also had a unique approach of wanting to share and promote as much of their learning as possible to as broad an audience as possible, raising important issues within the industry, but also raising awareness to the general consumers. We identified this as an opportunity to produce the website as a far more editorial and educational resource. Creating clear sections to the site with easily understandable messages and graphics to reinforce the results. Allowing Wilmot to really tell the story of how and why they so passionately believe in the cause of regenerative farming as a real contributor to the reduction of global warming.

ClientWilmot Cable CompanyServicesBrand strategy, brand creation, visual language, tone of voice, brand assets, UX design, website design, website buildYear2021Linkwww.wilmotcattleco.com.au