Truckmate Corporate Video

Brief

With the opportunity to expand internationally to the US and Canada, Truckmate, a second generation family business, manufacturing high quality water suppression, mudguards and mudflap for commercial vehicles required us to produce a corporate video highlighting the exceptional manufacturing process, their quality products and sustainability while telling the family story.

Approach

Chapter spent time understanding the perspective of all the stakeholders to tease out what they each felt were the unique strengths, then working closely with Amy the CEO we created a compelling narrative that highlighted all the key features of the product and process, while still talking strongly to the family values that make Truckmate so successful.

Result

We partnered with a Drone videographer to shoot a fly through of the manufacturing site outlining their unique process. We filmed a host of team interviews outlining how the loyal staff have supported the business, many of them for decades. With a voice over narrative outlining the product and manufacturing benefit, as well as highlighting the diversity of applications for their quality products. Matching stock and captured imagery showcase the multitude of uses and tough Australian terrains the products are designed for. Resulting in a short video showcasing a great Australian innovative business to foreign markets. We also delivered several short cuts for specific conversations.

ClientTruckmate AustraliaServicesBrand development, copy writing, video productionYear2021