Macdoch Ventures Brand Refresh

Macdoch Ventures is the venture capital arm of the Macdoch Group. They are a specialist in post-seed capital investment, who partners with talented entrepreneurs who are building great companies.

Continuing from the portfolio analysis undertaken for the group., we highlighted strategic initiatives, identifying and targeting the needs and dynamism of the tech entrepreneurs who they want to connect with.

We created a specific identity for Ventures within the broader portfolio. This rolled out to a younger and more dynamic visual language and tone of voice that better communicated with their target audience. This language gave a clearer articulation of who they will invest in as well as the criteria, reducing and targeting their applications greatly.

ClientMacdoch VenturesServicesExpertise, brand strategy, brand identity, brand creation, illustration, tone of voice, brand assets, UX design, website design, website buildYear2020

Updating the brand identity and visual language to better reflect and connect with the dynamism of the technology start-up businesses they invest in.

Following on from the group branding, we introduced some colour to the Macdoch Ventures brand by tweaking the logo type and adding a colour band.

A suite of different coloured logos can be called upon to add variation and a touch of whimsy to appeal to talented and creative entrepreneurs.

To give the brand a modern, tech and contemporary character, we developed an illustration style to head each page of the website.

The website tells the Macdoch Ventures story in a way that gives prospective start-ups a good insight to who MV are and reduces unnecessary applications.

"The contact we get from potential clients is now much more tailored to our requirements which is exactly what we were trying to achieve."

Note: since launch the website has been paired back due to business requirements, so we’re unable to share a live a link